What is Minimalist Streetwear?

Minimalist: With regard to art or music, minimalism is often used to express that “less is more”. It also has the connotation of representing high class and refined products.

Streetwear: A distinctive style of street fashion with roots in Californian surf and skate culture that has grown to encompass elements of hip-hop fashion and Japanese street fashion. However, ‘streetwear’ is such a broad term that it is hard to pin down to one aesthetic.

To be technical, we don’t like labels, and we don’t let it define what we create.

What does this mean for Colours?

We’re not ‘toning down’ streetwear, we’re adding flair to minimalism.

We’re creating fashion.

This snapshot features one of our models sporting

a Mustard CLRS Cap and a Vanilla Scoop Tee