What is Minimalist Streetwear?

Minimalism: A style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity

Streetwear: A distinctive style of street fashion with roots in Californian surf and skate culture that has grown to encompass elements of hip-hop fashion and Japanese street fashion. However, ‘streetwear’ is such a broad term that it is hard to pin down to one aesthetic.

To be technical, we don’t like labels, and we don’t let it define what we create.


What does this mean for Colours?

Are we simplifying streetwear or adding substance to minimalism?

Perhaps a bit of both.

This snapshot features one of our models sporting

a Mustard CLRS Cap and a Vanilla Scoop Tee